I just noticed a domain name auction where the seller was claiming that the .mn domain extension is a Minnesota domain. You may have also seen people selling .ws domains as a domain meaning “web site” or a domain ending in .tv for “television station” or .md as meaning “medical doctor.” What do all of these have in common? If they are being sold with that type of claim, they may be misrepresented.
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Many people mistakenly believe that Internet was developed in the 1990s. The history of the Internet actually goes much deeper than that. The Internet we use today has evolved over the past 40+ years from a simple communications network to one that spans the globe and includes participants in every country in the world. Many people are also surprised that the Internet started out as a Cold War military project.
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Netiquette, or Net etiquette, is a set of guidelines for content and web site design that seek to create a seamless communications channel with users and to avoid areas that sometimes cloud or confuse the communications. Many rules that have become bona fide standards for print media do not work well with the Internet. It is a mistake to assume that all standards used for books, brochures and print media advertising work equally well with the web. Here are some examples of bad netiquette.
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As I’ve mentioned in previous posts, there is a difference between a marketing strategy and marketing tactics. A strategy is a goal. It’s what you want to be. Tactics are the methods used to achieve your strategy. In my opinion, the ultimate strategy is to build an online machine. Better yet, to build multiple online machines.
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The term "strategic marketing" is frequently misused to the point where its real meaning has become diluted and confused with other marketing terminology. There is a difference between a strategy and a tactic.
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If you have a web site that focuses on interesting topics, it is fairly easy to earn some passive income from the web site by placing Google AdSense ads on your web pages. AdSense is a context-driven system, which means that the ads displayed should be related to the theme of the content on the page.
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If you own a web site that displays an e-mail address or if it has a form that people can use to submit comments or questions, or your e-mail address is listed in a visible WHOIS record, you undoubtedly have received requests for link exchanges. These are also called reciprocal links. What most people do not realize is that the vast majority of these requests are fraudulent and provides no benefit to your site.
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Web site performance, page loading and rendering is one of the first impressions a user observes when visiting a web site. Fast web pages appear much more professional. Web pages that load slowly, especially if the pages take 5 or more seconds to load, cause users to abandon a site pretty quickly. Think about it. How many web sites would you continue to visit if each page takes 5, 10 or more seconds or more for each page to load. There are steps that you can take to assure that your web site performs well and helps to retain users.
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Every on-line merchant needs to develop a list of transaction issues that should trigger deeper scrutiny of an order. Let’s face it, due to the anonymity of the Internet e-commerce fraud hits almost every merchant to one degree or another. Even if a credit card company approves a card as valid, if the card is later found to be stolen or the card owner claims he or she did not order a product, the online merchant most often gets hit with a chargeback and must absorb the loss.
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When starting an e-commerce Web site or any type of business on the Internet, selecting the very best domain name can sometimes make the difference between the success or failure of the business. This task should therefore be given serious thought and not performed haphazardly.
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