The term "strategic marketing" is frequently misused to the point where its real meaning has become diluted and confused with other marketing terminology. There is a difference between a strategy and a tactic. A marketing strategy is a goal. It is what you strive to achieve or what you want to become. Within this there are long term strategies and short term … [Read more...]

If you have a web site that focuses on interesting topics, it is fairly easy to earn some passive income from the web site by placing Google AdSense ads on your web pages. AdSense is a context-driven system, which means that the ads displayed should be related to the theme of the content on the page. The ads displayed through AdSense are part of Google's AdWords advertising … [Read more...]

If you own a web site that displays an e-mail address or if it has a form that people can use to submit comments or questions, or your e-mail address is listed in a visible WHOIS record, you undoubtedly have received requests for link exchanges. These are also called reciprocal links. What most people do not realize is that the vast majority of these requests are fraudulent and … [Read more...]

Every on-line merchant needs to develop a list of transaction issues that should trigger deeper scrutiny of an order. Let's face it, due to the anonymity of the Internet e-commerce fraud hits almost every merchant to one degree or another. Even if a credit card company approves a card as valid, if the card is later found to be stolen or the card owner claims he or she did not … [Read more...]

When starting an e-commerce Web site or any type of business on the Internet, selecting the very best domain name can sometimes make the difference between the success or failure of the business. This task should therefore be given serious thought and not performed haphazardly. A domain name can be made up of up to three parts. The hierarchy with a domain name moves right … [Read more...]

Once you have a working Amazon store script, you must populate it with products. To do that, you need browse nodes. Browse nodes are Amazon's category codes. There are browse nodes for parent categories, such as DVDs (130), Photo (502394), Kitchen (284507) and all of the major categories displayed on Amazon.com. There are also child-nodes representing all the subcategories … [Read more...]

Almost every large, successful online merchant uses an affiliate marketing program to drive new business to their sites. Affiliate marketing allows web site owners to post links, logos, product images and banner ads on their web site with a link to a merchant's site. Every time a user clicks on the link, visits the merchant's site and buys something, the affiliate gets a … [Read more...]

Pay-per-click advertising is becoming a necessary part of the Internet marketing mix for most companies when there is a need to drive immediate traffic to their Web sites. Google AdWords is the most popular pay-per-click program on the Internet. However, if you are not attracting a very select targeted group of users who are specifically looking for what you offer, the costs … [Read more...]