Google AdWords PPC (pay per click) advertising can be a very effective way to drive qualified traffic to new Web site, and can also provide incremental traffic even after a mature site is ranking well in search engines. While it is not difficult to learn to use Google AdWords, many users have trouble running cost-effective campaigns. The following are a few tip to help you to more effectively manage your advertising campaigns. Read the rest of this entry »

FileZilla, which is frequently referred to as FireZilla, is a really nice free FTP utility. If you have not used it, it really does deserve a test drive because its features easily compare to paid FTP utilities, such as CuteFTP and WS_FTP. Read the rest of this entry »

Adding a bookmark to your Web site helps assure that visitors who like your web site and wish to return can easily find it once again. Read the rest of this entry »

Sometimes a Web site owner wants to change the domain name for a Web site. Sometimes a site owner registers several related domain names and wants to point all of the domain names to a single Web site. A 301 redirect is the proper way to accomplish this. Read the rest of this entry »

Did you ever wonder how to create the small images seen next to URLs in a browser’s address window or next to bookmarks of Favorites saved in a browser? These images are called Favicons.
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HTML Meta tags were originally designed to provide information to browsers and search engines. Many different Meta tags evolved in the early days of the Internet, but due to widespread abuse, many are ignored by search engines today and are therefore useless. Others have been rendered obsolete due to browser evolution. Read the rest of this entry »

You may be wondering why you cannot see an .htaccess file on your server when using WS_FTP or Cute FTP. Perhaps you checked the server and didn’t see the file, so you created one and transferred it, only to find that it does not appear to be there. We can show you how to display this file name using a couple of popular FTP utilities. Read the rest of this entry »

Mozilla’s Thunderbird is a free and very popular e-mail client. Thunderbird is actually very configurable, but the methods required to change certain aspects of the program are not very intuitive. One issue that I ran into is related to doing backups. The default location for files is buried in a special Application Data folder in the Documents and Settings folder. That makes it difficult to remember that these files should be backed up along with Word documents, Excel spreadsheets or any other files that your business cannot afford to lose. Read the rest of this entry »