Google finally clarified a much debated issue about the use of images to draw attention to AdSense ads. AdSense is Google's advertising program that allows web site owners to place ads on their sites. AdSense is a revenue sharing program where the web site owner receives a portion of the ad revenue whenever a user clicks on an ad. Over the past several years we have seen a … [Read more...]
Google AdWords Campaign Management Tips
Google AdWords PPC (pay per click) advertising can be a very effective way to drive qualified traffic to new Web site, and can also provide incremental traffic even after a mature site is ranking well in search engines. While it is not difficult to learn to use Google AdWords, many users have trouble running cost-effective campaigns. The following are a few tip to help you to … [Read more...]