http://www.tech-evangelist.com/2006/04/02/adwords-campaign-management-tips/ Technical Articles, Musings and Opinions from Tech-Evangelist Wed, 21 Jul 2010 17:18:00 +0000 hourly 1 http://wordpress.org/?v=abc http://www.tech-evangelist.com/2006/04/02/adwords-campaign-management-tips/comment-page-1/#comment-10772 Michael Sat, 11 Apr 2009 17:42:58 +0000 http://www.tech-evangelist.com/2006/04/02/adwords-campaign-management-tips/#comment-10772 This is a great post! Only thing I would add that is really high up on the list of biggest mistakes, is not leveraging the conversion tracking system. As you probably know but maybe some of your readers do not is that this system when installed and used properly allows you to make bid adjustments, conclude multi variate tests, remove keywords, and other analysis based on which keywords, ad text, and so forth actually produce a confirmed lead or sale, or even a pageview of an important page. For clients of mine who have a lot of phone call volume I optimize on pageviews of the contact us page, in other cases I optimize only based on the thankyou page or a completed sale/lead. Either way, this should definately not be ignored. This can literally save a PPC effort for having to shut down and turn it into a cash machine if leveraged properly. This is a great post! Only thing I would add that is really high up on the list of biggest mistakes, is not leveraging the conversion tracking system. As you probably know but maybe some of your readers do not is that this system when installed and used properly allows you to make bid adjustments, conclude multi variate tests, remove keywords, and other analysis based on which keywords, ad text, and so forth actually produce a confirmed lead or sale, or even a pageview of an important page. For clients of mine who have a lot of phone call volume I optimize on pageviews of the contact us page, in other cases I optimize only based on the thankyou page or a completed sale/lead. Either way, this should definately not be ignored. This can literally save a PPC effort for having to shut down and turn it into a cash machine if leveraged properly.

]]> http://www.tech-evangelist.com/2006/04/02/adwords-campaign-management-tips/comment-page-1/#comment-7530 kirt Thu, 29 May 2008 08:43:23 +0000 http://www.tech-evangelist.com/2006/04/02/adwords-campaign-management-tips/#comment-7530 Great tips on handling your PPC Campaign, especially the first one, most internet marketers tend to post their ads or set them to global knowing that that can only be available in their area, its a waste of time and money if you do that. PPC Campaign doesn't guarantee overnight success thats why you continously keep testing your ads to see which really works best for you. Also be content wise with your landing pages. Great tips on handling your PPC Campaign, especially the first one, most internet marketers tend to post their ads or set them to global knowing that that can only be available in their area, its a waste of time and money if you do that. PPC Campaign doesn’t guarantee overnight success thats why you continously keep testing your ads to see which really works best for you. Also be content wise with your landing pages.

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